Dona da Pista
Where speed, personality and entertainment meet.
The Show
One driver.
One guest.
Two worlds.
Every episode starts with an experience, not a question.
Valentina Piaz brings a guest from another world into hers: cars, speed, technique and adventure. Halfway through, the roles flip and she steps into theirs.
There's no list of questions. The conversation comes from what the two of them just lived through, and that's where people stop performing and start being themselves.
- Format
- Factual entertainment
- Season 01
- 6 episodes × 35 min
- Host
- Valentina Piaz
- Route
- A new region of Brazil each episode
- Produced by
- 01 Media & Advertising ↗
- I
The arrival
It opens in motion. The guest lands somewhere new, without control of the situation.
- II
Valentina's world
She takes the wheel. The guest watches, reacts and tries.
- III
Adrenaline becomes conversation
Trust, fear, control, improvisation. What the ride revealed opens the talk.
- IV
The guest's world
The roles flip. Now Valentina is the beginner.
- V
The last lap
Back to the first questions, to see what changed. Zero to ten.
Episode structure · the format stays, the territory changes
A whole country as the track.
Every guest opens a new track. Racetracks, back roads, beaches, dunes, farms and trails: the landscape isn't backdrop, it's part of the story.
Watch · Season 01
The episodes
Six independent encounters. Each one has its own guest, its own territory and its own ending. Two are already in the can.
The guests
Every guest changes the direction.
Artists, athletes and personalities who arrive as experts in their own story, and agree to be beginners in Valentina's.
A story
A path worth talking about, not a career to recap.
A point of contact
Something, even unexpected, that echoes Valentina's world.
A world to share
An experience or point of view that lets the roles flip.
Meet your host
ValentinaPiaz
She owns the track. Then she hands it over.
Valentina started drifting at 11 and grew up between motorbikes, karts and competition. Today she's part of a new generation of Brazilian motorsport: drift driver, BMW Brasil ambassador and a creator who talks about cars the way other people talk about music.
On Dona da Pista she drives more than the car. Her technique opens the door, her curiosity turns the ride into a conversation, and halfway through she switches seats. We get to know her while she gets to know everyone else.
- RoleHost · Drift driver
- First driftAge 11
- BackgroundDrift · Kart · Moto
- AmbassadorBMW Brasil
- AlsoContent creator
Behind the scenes
Off the clock, on the road.
Preparation, travel, cars and the moments between takes. The episode is 35 minutes; the story around it never stops.
9:16 clip from set. Replace with video.
Travel / preparation still
Brands & partnerships
The brand enters the experience. The experience becomes the story.
Dona da Pista brings partners into what actually happens on screen: the cars, the locations, the challenges and what Valentina wears. No breaks in rhythm, no logo for the sake of a logo.
Vehicles & gear
The cars, bikes and equipment that carry each experience.
Race suit & wardrobe
What the host and guests wear on and off the track.
Track & locations
Signage, pit area, LED screens and the places we film.
Challenges
An experience inside the episode, designed around your brand.
Digital extensions
Cuts, behind the scenes and social that keep the story going.
Instagram followers combined across Valentina and the four confirmed Season 01 guests. Every episode arrives with its own audience.
Sum of figures in the Media Kit 2026 · Valentina 1M · Diogo Nogueira 3.5M · Lucas Lucco 16.8M · José Loreto 5M · Ludmilla 30MOne episode, many touchpoints.
Presence starts in the episode and keeps travelling through every format around it.
- Digital cutsAction, humour and conversation, made to travel.
- Behind the scenesPreparation and moments outside the edit.
- SocialTeasers, short scenes and audience interaction.
- Branded contentExtensions tied to each episode's experience and territory.
Put your brand on the track.
Five levels of participation, with category exclusivity at the top tiers. Every integration is built around your category and goals.
Follow the journey
Ride along.
Premiere dates, new guests and everything that happens between takes.
Contact
Get in the car.
Partnerships
Sponsorship tiers, integrations and the Season 01 media kit.
Press & media
Interviews with Valentina, stills, episode information and press kit.
Business
Distribution, licensing, talent and everything else.
